Choosing Your Bum Marketing Niche

Let’s take it one baby step at a time.

In this chapter, you will learn how to choose a profitable niche. There will be a lot to choose from and this may be a little confusing at the onset but certain criteria will be followed. It is actually just a numbers game. Like in any other business, we look at the figures first.

If the numbers look right, it’s a go. If not, we move on to another niche.

First, you need to download a free keyword research tool called Good Keywords. If you dislike to download any software, you can also go use www.RapidKeyword.com. Basically, we need to find out how many searches a keyword gets in a month and compare that to the competition.

As an example, let’s take the key phrase “how to relieve sinus headache”. It gets around 41 searches in a month. Not much, but then look at the competition. Type the same keyword phrase in quotes in Google and you see only 8 competing sites! It simply means that the lesser the competition, the better. Now we have the keyword.

You can always find variations to your phrase. There’s also “how to relieve sinusitis”, “get rid of sinus headache” and such related terms. There’s always a great chance that you find several good keywords in a certain niche so take note of all of those.

Although we get many eureka moments when we find such keywords, it is always advisable to start out researching 3-5 niches in the beginning. This way, we can compare which niche is the most profitable and concentrate all your bum marketing efforts on that.

Technorati Profile