Another Affiliate Marketing Tip For The Day of April 12, 2007.Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. One way to keep prospects reading is to give your copy attention-grabbing headlines. Here are eight tips to make sure your headlines get the message across:
1. Turn each headline into a problem or benefit-oriented statement. What interests a prospect most about what you offer? Reading headlines that tell how great your company is or focusing only on the features of your product or service won't cut it. Instead, speak to what appeals most to a prospect ? usually, that's the fact that you offer the solution to their problem.
2. Make headlines short, sweet and to the point. Your reader's attention span can be measured in milliseconds, so you must get to the point fast. Use as few words as possible to entice your reader to continue reading.
3. Don't sensationalize your headline. Ever read a headline that sounded too good to be true? That's exactly what your reader will think if you promise too much in your headline. Keep headlines factual but exciting?from your prospect's point of view.
4. Immediately explain your headline in the copy that follows. Once you've got your prospect's attention with exciting headlines, make sure your copy tells the rest of the story. And do it as soon after the headline as possible, or your prospect may quit reading after less than a paragraph if he feels the headline didn't explain itself promptly.
5. Use attention-grabbing verbiage. Don't be shy with your headlines...use words and phrases that give your reader an enticement to keep reading. After all, if you see headlines starting with Free, Secrets of..., Tips to..., or a question, you'll probably keep reading so you don't miss anything. Your prospect feels the same way.
6. Keep your target audience in mind. Explain the benefits of your product or service in a way that always appeals to your target market. Never forget who they are, what they like/dislike, what problems they face, and what solutions they need.
7. Use action verbs instead of "to be" verbs. One of the simplest, most powerful ways to liven up headlines means changing "to be" verbs into action verbs. Replace verbs such as is, are, was, were, has, and have with action words. In fact, you should avoid using "to be" verbs in all of your copy, but especially avoid using them in your headlines.
8. Test your materials on a knowledgeable audience. Put your piece to the test by asking people you trust to evaluate it and give you honest feedback. Then, tighten up the headlines and copy some more, and get ready to watch your marketing materials convince prospects you really do have the solution to their problem!
Nancy J. Wagner of Cut to the Chase Marketing is a speaker, writer, and marketing strategist who helps small businesses increase their sales with effective marketing materials and websites. Download her free 9-step marketing plan at http://www.CutToTheChaseMarketing.com
Affiliate Internet Marketing Tip
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3 comments:
Kames
I'm not a regular at your site but I've read enough to know that succesfulaffiliates is about making money and I appreciate that... If you had a contact email or comment tag on your site I would have used that instead of making a comment posting that I know is not relative to your site. My apologies and I would completely understand if this posting gets snipped.
Hello, my name is Mark Herre, I am the Promotional Product Affiliate Manager for Namifiers, LLC. - http://www.namifiers.com/affiliates.asp
I want to briefly share with you a simple success story in making money that happened earlier this December and how I paid that affiliate $408.37 in commission for a single order at 12% commissions that stemmed from one phone call. The customer got the quality product they were looking for and received a handsome commission check for simply hosting a link on their website and placing a call for some custom vinyl banners, lanyards and name tags.
Gratefully, this affiliate's story is a common one and I can only wish this same story for yourself every month. As an affiliate and a blog poster if you sign up today and create a blog posting about this success story I will not only get you the $15 sign up bonus but also pay you $15 per *approved posting(s) on your blog in affiliate payout credit. That's $30 to start and you don't even have to make a sell off your site or referral pool. *TOS of approved postings just have to run by me first before I will credit your account a $15 bonus, 1/per month.
FYI, Namifiers is the leading United States onshore manufacturer of identification and promotional items like lanyards, nametags, badge holders, banners, gifts, screen printed apparel, and custom embroidery. However, you may not be aware that we also create income opportunities for people around the globe with a very simple online affiliate program. I am very passionate about our affiliate program because I consistently see it perform for the people that sign up. My job is to make the whole process seamless for you, and I invite you to consider this a value that you could add to your website, blog or your rolodex.
For a limited time, we are offering a $15 Sign-up Bonus for those who sign up for the program. I have included the details of our Affiliate Program here. If this is something that fits your model, email or call me today, I can answer any questions and help you with the setup.
Benefits of Our Affiliate Program with Fusionquest
1) No Limits On Monthly Payouts - (our services appeal to every recognizable industry)
2) Generous Compensation
- 5¢ for every qualified click
- 12% commissions on resulting sales and recurring sales
- Extra bonuses available based on performance
- For a limited time, get a $15 bonus, just for signing up.
3) Our products and services appeal to every recognizable industry, which means will improve your visitor experience on your website or blog.
Mark Herre
Namifiers Affiliate Program
Toll Free - 800-470-6970, Ext. 189
affiliates@namifiers.com
ps. I'd like to add that I'm a webmaster by trade and a blogger and affiliate manager at many sites including blog.namifiers.com and I know that you have your fingers in many influential circles and probably a lot more than me. I can only speak for myself, so I know that within my circle of friends and business acquaintances including my daughter's charter school, choir group and my wife's church groups, reading groups and my current and past clients that I get word of these organizations needs for ordering or the need of ordering ID promo products such as lanyards, badge holders, name tags and vinyl banners long before they place that order. My antenna goes up knowing that if I can refer to them the lowest price on these recognition products and they can have same-day shipping / services the day an order is placed that they are going to be pleased with their next purchase. Not to mention, I too get a handsome reward (12% commision paypal check) for having them place an order and get a 10% discount on their order by mentioning my affiliate ID. Please keep this in mind for yourself and you'll have Christmas bonus payouts every month this new year 2008. Namifiers Affiliate Program here
Your tip for number 6 really strikes a cord with me...since for some people most marketers seem to completely let that one slip. TARGET YOUR MARKETING head on! Be relevant to their needs, issues and problems, thats the whole challenge in being a marketer. I see affiliate marketers struggle with this issue on a daily basis, and the answer is simple...put yourself in their shoes and the results will be shocking! ;)
Affiliate Marketers Round Up! The Time For Profits & Support Has Come...
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